![]() To be successful, we have to convince people to change their mind or behaviour, through our messages and actions. ![]() It’s probably a daily event that any of us must deal with emotions – our own, or others – that range from irritation to anger. Even if communications isn’t part of the job title, it’s still an integral role in virtually any type of position. A job in ‘communications’ ranges from educating disinterested people to try a new product, convincing editors or journalists to write about something they aren’t interested, or dealing with customers and vendors frustrated at changes to a particular service. As much as it’s associated with brainstorms and idea generation, creativity is also an important element in managing conflict and negotiating disagreements among parties.Ĭonflict is simply part of life.
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